Hello and welcome to myBeautyCravings, a Beauty and Travel Website that shares 100% honest reviews and original contents to readers who want to know in a snap of a finger what works and what doesn’t. We help our readers discover holy grail beauty products and embark on free-and-easy travel.

myBeautyCravings ranks high globally (Top 380k) and in Singapore (Top 3.5k) and receives more than 400,000 pageviews per annum. 75% of Beauty & Travel posts she has written appear on first page of Google Search (view list and live ranking).

Throughout this website, it has been repeatedly emphasized that reviews are unbiased and 100% honest. myBeautyCravings holds strongly to this principle and does not compromise on this value. As such, our readers have responded through our latest Readers’ Survey that they trust reviews on this website and find our recommendations useful and honest.


How myBeautyCravings Achieves 100% Honest Reviews

Most of the products reviewed on this website are paid for by the editor. At times, myBeautyCravings would receive press samples. Prior to accepting these samples, companies would be informed explicitly that this website retains 100% editorial control of our reviews. Companies do not get to vet through or comment on our reviews prior to publication. We also do not guarantee that a review would be made unless we think it is useful to our readers. We would only accept press samples or free services if companies agree to our terms.

Another method to ensure that we remain 100% unbiased is to pay for products and services first before seeking sponsorship. For instance, we would buy a product and record our unbiased observation. If the product turned out to be top-notch, we would invite such companies for advertorial opportunity. If however the product turned out to be average or mediocre, we would forgo sponsorship opportunity because we want to be able to share such reviews with our readers without feeling the guilt.

In any case, all sponsored reviews will be disclosed explicitly to give our readers a chance to assess the reviews accordingly.


See What our Readers Say

“I love your lists! They’re so helpful and helps me to focus on exactly what I need to buy. Thanks for all of your wonderful recs!” ~ Tikkitumble (Dec 2017)

“Thank you for giving us honest review. I google some products and found your blog…We need honest blogger like you because many others just gave a lot of fake reviews when they were sponsored.” ~ Brenda (May 2017)

“I love your recommended posts – they’re super helpful.” ~ Ivana (April 2017)

“I hardly read these “blogs” … but honestly this page about Okinawa is well done and gives lots of interesting points!…Thank you for your time making this page! ~ Simone (Aug 2018)

“Thanks for the sharing! I am currently planning for my first solo trip and your post really helps!!” ~ Valerie (Jan 2018)

“Your posts about your trip to Taiwan are very helpful!” ~ Mariel (Aug 2017)


Hello, it’s me, Nicole!

myBeautyCravings EditorHi there, I’m Nicole and I’m the founder and author of all posts published on myBeautyCravings.

Every product, service or travel destination has been personally tested or visited by me. I pay for most of the products and experiences shared on this website. 

I have just entered my 40s, but like to believe that I look younger than my age. Ahem! :) I credit that to good genes and proper skincare regimen. Of course, quarterly botox session and regular travelling helps too! :)

Are you looking for 100% honest reviews on beauty and travel?

Do you want to know which products truly work (and which should be skipped)?

Do you love free and easy travel? 

Would you love to save money on beauty and travel?

If your answers to the above are “Yes!”, stay on as I’ve made it my mission to help readers obtain the best value for their money by sharing:

1) 100% Honest Beauty Reviews

2) Original Travel Stories, Destination Tips & Guides


Beauty Concerns & Targets

My main beauty concerns are aging, enlarged pores, blemishes and recently dehydration. I breakout easily when I use the wrong product despite my ‘advanced’ age. LOL! Therefore, you’ll be able to benefit from my reviews because I’ll pinpoint products that are safe for pimple-prone skin (and those that aren’t).

My beauty targets are to find products that:

  1. Slow down aging
  2. Improve skin firmness and hydration
  3. Are safe for pimple-prone skin
  4. Make us beautiful


My Travelling Style

I love travelling! And I only do it on free and easy, sometimes adding a little adventurous spirit to my travel itineraries. I’m not too keen on over-touristy attractions.  By that, I’m referring to places that are touristy for the sake of being touristy and offer very little authentic experience. Therefore, you can find me sharing a mix of worthy tourist attractions and places off the beaten track – both of which would be equally favored by locals.

I love beaches, hiking, mountain-climbing, waterfalls, good food and seeking out gems that’re off the tourists’ map. If you are into fun and authentic travel experiences, this site could become your next best friend (and we may become great virtual friends :)).


My Budget Preference

I’m into personal finance too! That’s why I don’t have the habit of spending excessively, be it on travel or beauty. For example, I would rather walk 20 minutes than take a bus (that’s for health reason too). I would rather take a bus than hire a cab. I wouldn’t mind staying in a budget hotel on days when I would be out the entire day. Sometimes, you may see me splurging on cool apartments, expensive activities or premium beauty products. That’s because I’d found the experience value for money.

I do things based on a value principle. How much value do I get out of the money I’ve paid? That’s a little different from being on a budget.

Based on the same principle, I like beauty products that work more than how big their branding (and marketing budget) is. Products I like can be a mix of premium and drug-store brands as long as they work and offer excellent value.

Stay connected with me if you find similarities in our likes and dislikes on beauty and travel.



Start here if you are new to myBeautyCravings

If you are new to myBeautyCravings, start here to get to a handpicked selection of posts I feel will benefit you the most. Are you looking for holy grail beauty products? Planning your travel itinerary and need some ideas and tips? Everything is listed to get you to what you need easily and quickly. Beach holidays? Solo travelling tips? Pimple-safe products? Anti-aging products that work? You’ll find the answers here.

I’m a financially-savvy value hunter and have always been on a look out for great products and services that give more bang for the buck. View tips and recommendations accumulated over the years that can help you save or make money.


For Advertisers & Press

Thank you for your interest in myBeautyCravings. You can view our website statistics, audience profile and testimonials on our Partners Page.

myBeautyCravings apply SEO when crafting her posts. As such, 75% of Beauty & Travel articles she has written rank on first page of Google Search. This brings long-term exposure to brands and companies, more so than instagram or facebook posts that get buried almost instantly. You can view the list of our top-ranking posts here.

Rank high on Google


More about the Founder and Editor

I hold an BBA (Honours) degree and have more than 15 years of experience in business, marketing, communications and outreach. I have led production of mainstream TV infotainments, media advertisements and helped companies launch websites and portals to reach out to their target audience. 

My interests other than beauty and travel include personal finance, blogging, jogging and tea!

I believe my addiction to tea helped me look younger than my actual age. If you take away my tea, I will hate you forever. :P


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