Hello and welcome to myBeautyCravings, a Beauty & Travel blog that provides trustable content to help women discover amazing beauty products, and inspire travelers to seek deeper travel experiences. 

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myBeautyCravings ranks high globally (Top 100k) and in Singapore (Top 1k) and receives over 600,000 pageviews per annum.

80% of our articles are visible on Google Search first page. Here’s what Google’s John Mueller said:

Google philosophy

We are delighted to have achieved what are considered important to Google and readers. And we welcome you to be part of our community by subscribing to honest reviews and informative articles.

How We Achieve 100% Honest Reviews

When we say we keep our reviews honest, we mean it! We are glad to see readers sharing though our Readers’ Survey that they trust reviews on this website and find our recommendations useful and honest.

We don’t believe in short-term gains in exchange for breaching your trust. Press samples that aren’t aligned with our readers’ interests have been consistently declined. Also, we would only accept press samples if companies allow myBeautyCravings to retain our honest voice. 

It’s not nice to say something bad about people who gift you something, right? The same goes with brands – we would rather not post anything if we have nothing good to say about the free products or services.

Another method to ensure that we remain unbiased is to pay for products first before seeking sponsorship. If the product turns out to be good, we may invite such companies for advertorial opportunity. 

See What Our Readers Say

"You always share such amazing & helpful tips! It’s really different from what’s out there IMO, because your reviews are honest. I always have such a fun time just reading what you write. It’s engaging & truly helpful...it feels like your site treats its audience like family...Keep up the great work!"
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"I love your lists! They’re so helpful and helps me to focus on exactly what I need to buy. Thanks for all of your wonderful recs!"
“Thank you for giving us honest review. I google some products and found your blog…We need honest blogger like you because many others just gave a lot of fake reviews when they were sponsored.”
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“I love your recommended posts – they’re super helpful.”
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"I hardly read these "blogs" ... but honestly this page about Okinawa is well done and gives lots of interesting points!...Thank you for your time making this page!"
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“Thanks for the sharing! I am currently planning for my first solo trip and your post really helps!!”
“Your posts about your trip to Taiwan are very helpful!”
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"Hi! I’ve just read through all 8 days of your very busy and very exciting journey, and wanted to say thank you very much for the level of detail and thought you put into these posts...In the contemporary Instagram world, the only focus is on highly edited picture ‘inspiration’! I mean this is the highest compliment, as I learnt more from your blog than I have from reading 100 other ‘inspiration’ posts. So thank you."
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"Hi, I really enjoyed reading your blog as it was not self-indulgent like so many of the new bloggers...it was all very informative and great tips for others...We are off to Melaka in January and will keep your tips in mind."
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myBeautyCravings EditorHi there, I’m Nicole A. Lee from Singapore and I’m the founder and editor of myBeautyCravings.

Every product, service or travel destination has been personally tested or visited by me. I pay for most of the products and experiences shared on this website. 

I’m in my 40s, but like to believe that I look younger than my age. Ahem! :) I credit that to good genes and proper skincare regimen. 

Are you looking for 100% honest reviews on beauty and travel?

Do you want to know which products truly work? Do you love free and easy travel? Would you love to save money on beauty and travel?

If your answers are “Yes!”, stay on as I’ve made it my mission to help readers obtain the best value for their money by sharing:

1) Honest Beauty Reviews

2) Original Travel Stories, Destination Tips & Guides

Stay connected with me if you find similarities in our likes and dislikes on beauty and travel.


Start Here If You Are New To MyBeautyCravings

If you are new to myBeautyCravingsstart here to get to a handpicked selection of posts I feel will benefit you the most. Are you looking for holy grail beauty products? Planning your travel itinerary and need some ideas and tips? 

Everything is listed to get you to what you need easily and quickly. Beach holidays? Solo travelling tips? Pimple-safe products? Anti-aging products that work? You’ll find the answers here.

I’m a financially-savvy value hunter and have always been on a look out for great products and services that give more bang for the buck. View tips and recommendations accumulated over the years that can help you save or make money.

For Collaborations

Thank you for your interest in myBeautyCravings. Please visit our Partnership page to find out how we can help you boost long-term visibility and reach new audiences by sharing a trustable voice.  

More About The Founder And Editor

I hold a BBA (Honours) degree from the National University of Singapore, and have 19 years of experience in business, marketing, communications and outreach. I have led production of mainstream TV infotainments, media advertisements and helped companies launch websites and portals to reach out to their target audience. 

My interests other than beauty and travel include personal finance, blogging, business news, keeping fit and tea!

I believe my addiction to tea helped me look younger than my actual age. If you take away my tea, I will hate you forever. :P

9 Days Okinawa Itinerary
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