What I thought of DHC Lip Cream after 5 years (Incl. Swatch of DHC Color Lip Cream)

 

Hey guys, let’s talk about one popular beauty product from Japan – DHC Lip Cream. I first reviewed this product in 2014. Since then, some things have changed. For instance, they now have tinted ones – DHC Color Lip Cream – which I’ll show you the swatch in a bit. I’ve also found out a few cons of this product (yeah, after 5 years, LOL!).

Instead of updating the earlier post (which was a little brief and amateurish as it was one of this blog’s first few posts), I thought I’ll give DHC Lip Cream a major overhaul. You may want to read the 2014 review first to know how my perception of DHC Lip Cream has changed.

Done? Okay, let’s see what are some of the new developments of DHC Lip Cream.

DHC Color Lip Cream
Newer version: DHC Color Lip Creams

 


DHC Lip Cream Has Become A Traveler’s Must-Buy in Japan

I didn’t remember DHC Lip Cream being a prominent must-buy item back in 2014 when I visited Hokkaido. However, things seem to have changed. In my recent visit to Okinawa and Osaka, DHC Lip Cream has become one of the top beauty products to buy in Japan.

DHC Lip Cream
DHC Lip Cream

The lip cream is often placed alongside Perfect Whip and other popular items at prominent spots outside drugstores to lure customers into the store. If that’s not conclusive of how popular DHC Lip Cream was, I also saw it being sold as a bundle set in Osaka Kansai Airport. And no, we are not talking about a bundle of three or five pieces. We are talking about 10 pieces in a pack.

Hello! That’s a lot of cream for the lips, man! If this product isn’t travelers’ favorite, there’s no reason why it would be bundled this way, right? Because, otherwise, how can anyone consume 10 lip creams before its expiry?

TIP: If possible, avoid getting DHC Lip Cream at the airport. Although the bundled package gave a discount off its recommended retail price (¥6300 vs ¥7000 for 10 pieces), you can often get DHC Lip Cream at a much lower price elsewhere. I often see it priced at around ¥400+ in local drug stores and Don Quijote. 

Now, there’s one question in my mind. Did I play a part in boosting its popularity?

As you see, my original DHC review has been ranking on Google’s first page since 2014 (see live ranking). And so is my review on Perfect Whip (see live ranking).

DHC Lip Cream Google Ranking
My DHC review ranking on Google’s first page since 2014

Random Thoughts: Large Followers vs Ranking High on Google Search

Sorry about the self-promotion. Need to do a bit of marketing to help those (myself included) who are skilled in SEO and can provide long-term visibility to good products/services. Because I think many companies often just look at follower counts.

I think having a large follower count is good in making a quick and wide-reaching blast. But since this is often a short-lived exercise, combining a blast with a top-ranking blog post can extend the longevity of the marketing outreach.

I’m glad to see more companies noticing the value of bloggers who have consistent track records of gaining top spots on Google Search. Let’s hope this will keep me working here full-time for a while longer. :P

Ok. Sorry to digress. Let’s return to DHC Lip Cream and learn more about what it does. :)

 


Tell Me More about DHC Lip Cream

DHC Lip Cream is a Japan-made lip treatment that contains moisturizing ingredients such as lanolin, olive virgin oil and vitamin E. Here’s the full ingredient list:

Ingredients: lanolin oil, caprylic/capric triglyceride, euphorbia cerifera (candelilla) wax/candelilla cera/cire de candelilla, beeswax/cera alba/cire d’abeille, lanolin, stearic acid, squalane, paraffin, olea europaea (olive) fruit oil, pentylene glycol, tocopherol, phenoxyethanol, stearyl glycyrrhetinate, panax ginseng root extract, aloe barbadensis leaf extract

Lanolin is the main ingredient of DHC Lip Cream

If you notice, lanolin appears earlier in the ingredient list which means it has the highest content as compared to other ingredients.

What is Lanolin? It is a wax derived from wool-bearing animals such as sheep. That’s why you often see Lanolin cream being sold in countries like New Zealand (lots of sheep). And in case you wonder, there’s no animal cruelty involved as lanolin is extracted by washing the wool in hot water.

However, one thing you may need to know – Lanolin is a common allergen, though I’ve been fine using it despite having a long history of dry and sensitive lips.

DHC Lip Cream Japan
Bought these lip creams in my recent Osaka trip

What DHC Lip Cream Promises

DHC Lip Cream promises to nourish, hydrate and protect the lips from environmental stresses and defend against dryness. Specifically, here’s what each of the ingredients is supposed to achieve:

  • Olive fruit oil: Nourishes, hydrates and protects lips from environmental stresses
  • Squalane: Derived from olives; moisturizes and prevents irritation
  • Ginseng root extract: Boosts hydration
  • Lanolin oil: Moisturizes
  • Aloe barbadensis leaf juice: Strengthens and conditions

I see “moisturizing” being mentioned all the time. So, let’s see how effective this lip cream is in combating dry lips.

 


What’s Great about DHC Lip Cream? 

1. Soothes & Protects Lips against Dryness

I’m very confident in DHC Lip Cream’s moisturizing capability because it has never disappointed me.

Whether the climate is cold or dry, as long as I have my DHC Lip Cream with me, my lips would never give me any problem. In fact, this is the only lip product that I would bother climbing out of bed to apply (on days when I forget to take care of my lips) before resuming my sleep.

I also carry DHC Lip Cream with me when I travel because the climate and aircraft cabin/hotel air can be drying.

2. Provides Long-Lasting Moisture

Being nourishing is one thing. Having the hydration lasts a long time is another. I’m glad to report that DHC Lip cream is able to achieve both. I don’t normally need to reapply DHC Lip Cream unless I’ve gone through a meal or shower.

3. A Comfortable After-feel

DHC Lip Cream leaves a non-sticky layer over the lips that has the feel of a hydrating lipstick. Because of its light greasiness, my dry lips feel well-lubricated and comfortable.

DHC Lip Cream Swatch
Slight glossiness with DHC Lip Cream

4. Contains Anti-Oxidants

DHC Lip Cream contains olive oil and vitamin E which are anti-oxidants that are often touted as key anti-aging ingredients. So, if you are looking for a product that can delay the cruelty of time, then DHC Lip Cream is worth a consideration.

SIDE STORY – I still recall how I was selling anti-oxidant supplements in my younger days. That was my holiday job and I basically stood outside Guardian Pharmacy all day, promoting how a pine bark extract (that contains anti-oxidant) can help turn back the clock. This product was very difficult to sell and err, I only sold two bottles a day! Ha Ha.

I was actually quite sad and wanted to quit because I thought I didn’t do a good job and didn’t deserve to be paid. But surprise surprise. They told me that I was the best sales promoter among all the outlets.

I guess this product was then very new (Pycnogenol) and perhaps, my key role then (20 years ago) was to educate and create product awareness. Sometimes, I think I’m too hard on myself. :P

5. Sturdy Packaging that looks like a Lipstick

I’ve never ever emptied a drug-store lip balm (yah, those plasticky tube). Most of the time, I either forget about them or lose them.

Not with DHC Lip Cream and I think the reason is partially attributable to its lovely packaging. It opens and applies like a lipstick. Would you lose your lipstick? Ah…not me! :) I enjoy and look forward to using it. There’s one on my desk and another one in my bag, and I’m wearing the tinted orange one at a cafe right now. ;)

DHC Lip Cream
Sturdy lipstick-like packaging

6. It’s Cheap

DHC Lip Cream is priced affordably if you get it in Japan. Although the recommended retail price is ¥700, you can often get it at around ¥400+. That works out to just S$5 to S$9 per stick. Here’s the latest online price on Amazon and Ebay

Considering how effective this lip cream is and how likely you’ll be able to finish using it (and not lose it), I think it’s great bang for the buck. Just don’t get it in Singapore because it would cost you twice or thrice the price. :)

 


What’s Not Great? 

1. Low Quantity

I didn’t notice this in my earlier review. Now I do. Well, DHC Lip cream contains only 1.5g of product as compared to industry average of 3.5g. For info, Elizabeth Arden Eight Hour Lip Protectant Stick – another lip cream that I love – comes in 3.7g.

DHC Lip Cream quantity
Only contains 1.5g of product

No wonder I was able to empty DHC Lip Cream easily. This, however, doesn’t stop me from repurchasing it because I think coming in a smaller quantity has its advantages.

Firstly, it’s always good to finish a used and opened product quickly. And by the term “quickly”, it’s actually quite a long period because I took 10 months to finish an earlier tube. Still, that’s “quicker” than my other beauty products which I often take a few years to empty or trash.

Related: Read all about my beauty empties and beauty trash

Secondly, although DHC Lip Cream comes in a smaller amount, it is priced at a reasonable price. I could get 3 or 4 tubes of DHC Lip Cream for the price of one Elizabeth Arden Eight Hour Lip Protectant Stick.

DHC Lip Cream
How much product DHC Lip Cream has in a new stick

2. Not Everyone Loves a Glossy Effect 

DHC Lip Cream leaves a soft gloss over the lips. Ladies may not mind this, but I’m not so sure if most men can accept having glossy lips.

If you are a man reading this, please let me know your thoughts. :)

 


Newly-Launched: DHC Color Lip Cream

DHC Lip Cream now comes in tinted forms. Actually, it’s not that new. I first noticed the colored lip cream in 2018 when I was holidaying in Okinawa. There, tinted or normal lip cream were priced the same. I still remember how mildly-disgusted I was when I came back to Singapore and saw the colored ones being sold at a steep premium.

During this latest Osaka visit in 2019, tinted ones were also priced at a higher price, but not by much. And I bought two – in red and orange – at ¥500 from Don Quijote. I can accept a 25% premium in exchange for colors. :)

DHC Color Lip Cream
Bought these two DHC Color Lip Creams in Japan

Sheer & Barely Noticeable Color

Here’s a swatch of the tinted DHC Lip Cream. Actually, I only applied the orange color lip cream on my lower lip, leaving the upper lip bare. I want to show you how sheer and translucent the color is.

As you can tell, the color is hardly noticeable as compared to other tinted balms I’ve used.

DHC Color Lip Cream Swatch
Half-Swatch: Upper lip is bare. Lower lip is wearing DHC Color Lip Cream in #Orange

DHC Color Lip Cream Swatch

Swatch: Red tint on top and orange below (DHC Color Lip Cream)

Swatch of DHC Color Lip Cream (Orange Tint)

Let me show you how the orange DHC Color Lip Cream looks on both lips.

Isn’t this sheer as compared to the color you see on the tube? Will the red color one be more obvious? Scroll down and take a look.

DHC Color Lip Cream (Orange Tint)
Wearing DHC Color Lip Cream in #Orange

Swatch of DHC Color Lip Cream (Red Tint)

Yes, it seems like the red one is slightly more obvious than the orange tint. However, do note that the color doesn’t last long. Therefore, if you are paying a steep premium just for color, you may like to rethink.

DHC Color Lip Cream (Red tint)
Wearing DHC Color Lip Cream in #Red

Personally, I don’t mind buying the colored lip cream at 25% premium, just for novelty sake. If it cost anything above that, then I would give it a miss. No point paying more for something that’s hardly noticeable. Elizabeth Arden’s tinted Lip Protectant Stick does a better job in this aspect.

 


Recommendations

I’ve repurchased two tubes of DHC Lip Cream in Okinawa last year and five tubes in Osaka last month. Does this show you how much I still love DHC Lip Cream after 5 years of usage?

Beauty lovers would know how rare it is to repurchase products for such an extensive period. In the beauty industry, new products come and go as they are often rebranded or repackaged to tempt us into trying/buying new things. Therefore, DHC Lip Cream is really an exception (in my instance) and it’s solely due to how effective it is in protecting the lips. This is no doubt one of my super beauty holy grails.

As such, I highly recommend you to include this in your Japan Must-Buy list, provided the price remains as affordable as it is today. Rating: 5/5.

 

To find out the latest price on Amazon, click HERE

For Ebay’s live pricing, click HERE

 


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