SANA Namerakahonpo Plumping Eye Cream | Top Eye Cream of the Year

I’ve used SANA Namerakahonpo Plumping Eye Cream for a few months and am happy to share this new favorite eye cream of mine. It’s one of the highest-rated eye cream over here at myBeautyCravings.

Are you looking for an eye cream that’s rich enough to nourish the eye area but without the grease and stickiness? If you are, read on as I think you may like it as much as I do.  

Update Nov 2020: This post was first published in Nov 2018. After 2 years, I’m still loving it and have gone on to repurchase another one without hesitation. This eye cream is going into my Holy Grail list!

SANA Namerakahonpo Plumping Eye Cream
SANA Namerakahonpo Plumping Eye Cream

Tell me More about SANA Namerakahonpo

SANA Namerakahonpo is a Japan-made skincare brand established in 2004 and owned by Tokiwa Pharmaceutical Co. This company also owns other cosmetic brands such as Excel and Pore putty.

The main selling point of SANA Namerakahonpo is how its products are infused with soymilk isoflavones, which is an ingredient known to brighten skin tone and improve skin elasticity. Now that we know more about this brand, let’s dive into what this plumping eye cream is supposed to do for us.

Marketing Promises of SANA Namerakahonpo Plumping Eye Cream

SANA Namerakahonpo Plumping Eye Cream contains fermented soybean milk and vitamin E derivative. It is said to provide intensive care for dryness and roughness around the eyes. In addition, this eye cream also contains light-reflecting powder that is supposed to brighten the skin tone and hide shadows and dullness.

In a nutshell, this eye cream is said to help make the skin bright, firm and hydrated. It targets women in their 20s and 30s. Oh dear, I’m too old for this eye cream. LOL! But it works for me, so I don’t care! :)

Update Nov 2020: Even after using it for 2 years, I still feel that the richness of the cream is just right for my 40+ skin.

SANA Namerakahonpo Plumping Eye Cream
I only understand the word in red – it means thick/creamy. :)

Two Types of Eye Cream Under SANA Namerakahonpo

Did you know that I was buying things blindly when I was in Okinawa? The descriptions were mostly in Japanese. But don’t worry, you don’t have to ‘go blind’ like me because I’ll explain the product details here. 

This is one of the more difficult reviews – had to do quite a bit of research and translation.

SANA Namerakahonpo Plumping Eye Cream
Now we also see Vitamin E and Soy Bean (same as Chinese Characters which I understand)
SANA Namerakahonpo Plumping Eye Cream
Erm…Google Translate App, where are you?

There are two types of eye cream sold under SANA Namerakahonpo – the white one that I’m reviewing today and another one which has a gold packaging.

The gold one – Namerakahonpo Wrinkle Eye Cream – should be meant for those in their 40s and above (me???) because it contains retinol derivatives and is said to target wrinkles. I would have bought the gold one if I’d done a proper research before visiting Japan. 

Update (Nov 2020): I’ve bought the gold version in my repurchase and will test it out to see if it’s as good as the white one. 


What’s Good about SANA Namerakahonpo Plumping Eye Cream? 

1. It’s a Thick Cream

Even though SANA Namerakahonpo Plumping Eye Cream is targeted at a younger age group, the texture of the cream is surprisingly quite thick.

See, I only need this little amount per application, which makes it very good value for money.

SANA Namerakahonpo Plumping Eye Cream
I only need this tiny amount per application

2. Lasting Hydration without Being Overly-Greasy or Sticky

Don’t worry that the thick cream will turn all greasy and sticky on your skin. It won’t.

When applied on the skin, you’ll feel just a light yet noticeable film over the eye area. The veil of cream stays for hours, nourishing and protecting the eye areas from the dry elements.

Even though it is thick in texture, SANA Namerakahonpo Plumping Eye Cream didn’t cause any milia to form.

SANA Namerakahonpo Plumping Eye Cream
The tiny amount can cover the entire width of my hand

That tiny dot of eye cream could cover half the back of my palm. What you see above is before the eye cream was completely spread out. 

3. Plumped Up the Undereye Areas

I thought my undereye wrinkles were less pronounced after using SANA Namerakahonpo Plumping Eye Cream for a few months. Unfortunately, I don’t have a before-after photo to verify this. Whether it’s a placebo effect or not, it is keeping me reaching out for this eye cream almost on a twice daily basis. 

4. It’s an Affordable Eye Cream

How much do you normally pay for a drug-store eye cream? I would expect one to cost around S$20.

If you get SANA Namerakahonpo Plumping Eye Cream in Japan, this cost only 900 yen. That’s roughly S$11. What’s more, you get 20g of product which is about 30% higher than the industry norm of 15g. Even if you are not in Japan, this eye cream is affordably priced online (see live prices on Amazon and Shopee). 

Unfortunately, you’ll have to pay about S$23 if you get it in Singapore, from stores like Tokyu Hands.

SANA Namerakahonpo Plumping Eye Cream


5. Hygienic and So Easy-to-dispense

One thing I love about SANA Namerakahonpo Plumping Eye Cream is how easy it is to use. You don’t have to worry about the cream getting under your nails, unlike those that come in a tub. Neither do you have to worry about the cream getting contaminated by your finger.

Just a tiny squeeze and you get the right amount on the back of your palm, ready to be used. More thick cream should come in such a user-friendly and minimalist packaging.

SANA Namerakahonpo Plumping Eye Cream

6. Light & Portable

Do you know how light this eye cream is? It’s so light I don’t mind carrying a brand new tube overseas.

To someone who often travels with a 7kg carry-on luggage for trip lasting more than 10 days, it’s a rare practice. I normally dispense all my beauty creams and lotions into super tiny travel containers; but I didn’t have to do it for SANA Namerakahonpo Plumping Eye Cream

7. No Fragrance and Mineral Oil

For those with sensitive skin, you may like to know that SANA Namerakahonpo Plumping Eye Cream is free from fragrance and mineral oil. Here’s the full ingredient list, if it interests you.


Dicentaerythrityl tetra (hydroxystearic acid / isostearic acid) dipentaerythrityl, dimethicone, behenyl alcohol, pentaerythrityl tetraethylhexanoate, beeswax, di (octyldodecyl / phytosteryl / behenyl) lauroylglutamate, macadamia seed oil, Diphenylsiloxyphenyl trimethicone, PEG-60 glyceryl isostearate, glyceryl stearate, sodium tocopheryl phosphate, soymilk fermentation broth, soybean seed extract, soy protein, (hydroxyethyl acrylate / acryloyldimethyltaurine Na) copolymer, ethanol, ethylhexyl Glycerin, licorice root extract, dimethicone crosspolymer, squalane, cellulose gum Tocopherol, polysorbate 60, mica, titanium oxide, phenoxyethanol, methylparaben


What’s Not Great about SANA Namerakahonpo Plumping Eye Cream?

1. No Visible Lightening of Dark Circles

SANA Namerakahonpo Plumping Eye Cream is said to contain light-reflecting powder to hide shadows and dullness. I didn’t notice any cosmetic difference in the tone of my skin after application. Even if there is any brightening effect, it must have been really subtle.

I wasn’t disappointed because I didn’t know it was supposed to fade dark circles in the first place. As you know, I’d bought the last round of Japanese beauty stuff blindly. :)

Furthermore, it’ll be quicker and easier to cover dark eye circles with a foundation or concealer. 



How often are we able to find a cheap eye cream that has these many pros? If you are in your 20s or 30s and like an affordable eye cream that provides sufficient and lasting nourishment, SANA Namerakahonpo Plumping Eye Cream may be worth a try.

Of course, I’m super loving how easy and hygienic it is to use it. This is going into my Japan Must-Buy ListRating: 5/5


To find out the latest price on Amazon, click HERE 


Being an honest blogger isn’t easy, don’t forget to show us some love before you go. Keep us working here for you by subscribing to honest reviews or sharing this review with your friends. Thank you and I’ll see you soon. :)



(This post was first published in Nov 2018, and last updated to include latest opinion.) 


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